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With the introduction of Headless CMSs, a lot of companies have started switching from traditional CMSs to more lightweight versions. This shift is very evident in the world of ecommerce where a number of high-profile brands have started using headless CMSs as the base for their online stores. However, some ...

One of the most popular trends in modern marketing is story telling. But why? What's so special about using stories to break down your product offering and unique selling proposition that makes it better than all of the other options out there? Why does storytelling matter? Well, it's just one ...

If you've found yourself asking this question then you've come to the right place. While it may seem simple enough to answer, there are a lot of intricacies that you should know first. The two platforms are often compared, which is no surprise considering they're both under the Google umbrella ...

You might see a lot of email marketing and think it is ineffective. But email marketing still remains the one of the most effective marketing strategy to date. Why email marketing is important From sending emails to your list of contacts to sending out mails to new leads, email marketing ...

Google Ad Grants is a Google program that gives non-profits up to £7000 per month in search ads shown on Google. What is google ad grants? Google Ad Grants is a program that allows non-profits to get free ads on Google searches. It is available in the following countries: Australia, ...

Online reviews are an essential part of any online marketing strategy. In fact, a whopping 80% of customers read reviews before they purchase. Reviews from past customers or clients can help you reach new prospect or users. As a website owner, all you want is people who love your product ...

There is a lot of discussion in the web industry about who does a web brief and when. Is it done in-house? Is it done by a design agency? Does strategy have anything to do with it or is it just a tool for project management? Creating a website brief ...

When you’re launching a new site or redesigning your current website. It’s easy to get excited about the latest design trends as well as the visual aspects that make up the redesign. You’ve spent months planning , developing, and tweaking your site. Now, you’re finally ready to go live with ...

You can use a site speed test to measure the performance of your website. Google has developed their own tool called Page Speed Insights. It analyses your website and gives you recommendations on how to improve your website's loading times. So what is Google Page Speed Insights and what are ...

You might have come across the term “Google Rich Results” but are unsure what they actually are. Or maybe you’ve seen rich snippets in search results and wondered how to create them. Well, read on! Rich results are Google’s way of extending the search result capabilities. A good analogy is ...