Online reviews are an essential part of any online marketing strategy. In fact, a whopping 80% of customers read reviews before they purchase.
Reviews from past customers or clients can help you reach new prospect or users. As a website owner, all you want is people who love your product. Website reviews are the best way to get this.
Reviews for your website are important because they provide you with social proof.
SSocial proof is very important as it shows potential customers who may be hesitating to buy that another person has taken a risk and had success. Because of this, you see so many companies with 5 star reviews on Trust Pilot, Reviews.io, Yelp, Google etc, giving off the impression that their business must really be great.
It’s important to build a reputation because people are more likely to do business with you if they trust you. And the way to earn that trust is by getting reviews for your site as it makes people less hesitant to purchase from you.
Here are 3 reasons why it’s smart to get reviews for your website:
- Reviews will help you rank higher in the search engines. Google values customer feedback. It has been proven that having an average rating of 3.5 or higher can help your site rank higher in the search engines. The more positive reviews you have on your site, the better it will help you rank in Google results.
- Reviews will help you reach potential customers through social media channels. If visitors read positive reviews about your site, they are more likely to share it with their friends and followers on social media and this will increase traffic and sales to your website.
- Reviews create a sense of urgency and drive sales. Today’s customers want information immediately. They turn to review sites like Google+, Trust Pilot and Reviews.io to see what other customers have experienced in regards to making a purchase from your or the service they experienced from your business.
How to get reviews for your website?
An effective review program has the potential to drive a lot of traffic, build your brand and generate sales. But getting people to leave reviews can be a challenge. To encourage your customers to leave reviews, consider these five tips:
- Find out who your best customers are and reach out to them.
The best way to get reviews is from happy customers. Who are they? The ones that have been with you from the beginning when you were just starting out? Or the ones that have been with you for a while but haven’t left a review yet? Find out who your best customers are and reach out to them. Ask for a review! If you have a newsletter, reach out in there. If you don’t have a newsletter, send out a personalised email or make a phone call. - Give away something in exchange for leaving a review.
Giving away something in exchange for leaving a review can be controversial because it could be construed as an attempt to buy reviews but there’s no question that it works!Give something of value away for free in exchange for leaving an online review about your business.
If you would like us to setup a Reviews system for you and/or integrate your Reviews into your website please Contact Us.