Google Ad Grants is a Google program that gives non-profits up to £7000 per month in search ads shown on Google.
What is google ad grants?
Google Ad Grants is a program that allows non-profits to get free ads on Google searches.
It is available in the following countries: Australia, Belgium, Canada, France, Germany, Ireland, Italy, Japan, South Korea , Netherlands, Spain, United States, and the United Kingdom. To be eligible for the program you need to meet the following criteria: You are an incorporated non-profit or charitable organisation.
- Organisations must be currently registered with tt-exchange, TechSoup Global’s regional arm.
- Organisations must be registered with or recognised by relevant authorities as: (1) registered charities; or (2) HMRC exempt charities or churches.
You use ads only to raise money for your cause; Your ads must comply with all applicable laws and Google policies; You are not barred from accepting Google advertising by any laws applicable to you; Your organisation does not have an overdue debt to Google; You aren’t currently in bankruptcy proceedings; You agree to comply with their ad policy guidelines.
How does it work?
Google Ad Grants is a program designed to help non-profits and charities connect with their target audience at no cost. It allows eligible organisations to receive a portion of the advertising revenue from clicks on ads displayed on their websites, in addition to free Google AdWords credit. Eligible organizations in the United Kingdom can apply to become an Ad Grant partner and if accepted, will be able to claim an Ad Grant each month.
More information can be found at: https://www.google.co.uk/grants/