One of the most popular trends in modern marketing is story telling. But why? What’s so special about using stories to break down your product offering and unique selling proposition that makes it better than all of the other options out there?
Why does storytelling matter?
Well, it’s just one of the most effective tools for marketers to capture the attention of people. The idea is that if you are able to speak to customers with stories, then they are more likely to listen.
Tell your story
Storytelling is an art form. It has the power to inspire action and ignite change within people’s hearts and minds.
Ninety-five percent of all communication is non-verbal. Storytelling uses words to paint a picture in the minds of those listening to really engage their attention. This is why storytelling is so powerful it allows you to bypass the logic centres of your customers’ brains and virtually transport them into your story.
One of the reasons storytelling is such a powerful tool for selling is because it gives customers permission to buy from you. It builds trust, gives customers confidence in your brand, and lets them know you’re someone they can relate to and trust with their money. By giving your customers a glimpse into who you are and how you came up with your idea or product, they’ll feel like they know you and will be more likely to make a purchase from you.
Storytelling is not just for sales pages – it can be used on all of your marketing materials as well as on social networks, videos, press releases, etc. In fact, storytelling should play a key role in every aspect of your business from naming your company to designing
Make the story relatable
Every business has a story to tell, and telling that story is critical to branding. If you’re not running an online business, you may not be aware of this yet, but branding is one of the most important aspects of marketing your business. You can have the best product or service in the world, but if people don’t know about it, they will never buy it. That’s why branding is so important; you want people to recognise your brand immediately and associate it with the positive feelings they get when they think about your product or service.When it comes to branding, storytelling is one of the most powerful tools available. Many companies already use stories effectively in their marketing materials, but they often fail to use them appropriately. They may tell a story that has nothing to do with their products or services or they may tell irrelevant stories that detract from the message they are trying to send. These kinds of mistakes can lead consumers to feel confused and unimpressed by what they see on your website.
Effective storytelling doesn’t just help you connect with potential customers on an emotional level; it can also help drive sales, build trust with customers and improve your search engine rankings.
Be consistent in how you tell your stories
Storytelling is the newest marketing strategy, but it’s also an ancient one. It’s about creating a compelling narrative, and there are many ways to tell your story. You can write a book, hire a publicist to write an article about you in Forbes or create a video on YouTube. These are content marketing tactics that can be effective in getting people to know, like and trust you.What they all have in common is that they’re different forms of storytelling that help you relate to people on an emotional level. This makes them more memorable and inspires action from the audience.The key is to be consistent in how you tell your particular story. If you’re going to write a book, mention your book in every other piece of content you release. If you’re going to do video interviews, talk about how your product or service relates to what the interviewee does for a living. That way, people will get used to hearing your name and start associating it with your product or service instead of thinking of it as a random occurrence.
Give yourself time to get better at it
Storytelling is an art which can be mastered with practice. We are all storytellers, but it is one of the finest qualities of human beings. Storytelling enables us to learn about the world around us, to educate each other and to make sense of things that we experience.
The thing is, storytelling isn’t something that just happens. It takes time and effort to get good at it, but here are three things you can do today to start practicing your storytelling skills:
Listen to other people’s stories. You don’t have to pay attention while you’re doing this; just keep tabs on the story while you’re doing something else. Think about how it makes you feel while you’re listening and try to figure out why that feeling occurs.This will help give you some insight into what makes a good story work and how you can apply that knowledge when telling stories yourself.
Businesses that are great storytellers are more likely to attract customers, media coverage, business partners, investments and more.